The Property
In a high-demand coastal market where every rate decision matters, the Flamingo team turned to ampliphi’s AI-driven pricing engine to eliminate manual work and capture revenue opportunities in real time.
Located in Ocean City, Maryland, the Flamingo Motel is a family-owned, 108-room property offering a mix of studios, suites, and ocean-view accommodations. Just steps from the boardwalk, it has become a popular destination for families and travelers seeking comfort and convenience in a vibrant coastal setting.
Running a hotel in a busy beach market comes with constant challenges. The team at Flamingo needed to manage shifting demand, rate parity across booking channels, and consistent pricing, all while maintaining a focus on guest experience.
The Problem: Too Much Work, Not Enough Time
The team manually updated rates across multiple channels several times a day, an exhausting, time-consuming process that still left revenue on the table and made it difficult to keep up with shifting demand.
“Before using ampliphi, I’m confident that we were losing a lot of revenue with pricing opportunities,” said Susie, General Manager at Flamingo Motel in Ocean City, Maryland.
The property struggled to maintain rate parity across booking channels, which affected direct bookings and often resulted in revenue leakage.
“Before adopting ampliphi, we were constantly having to manually update our rates in our system two to three times a day, which meant that spikes in demand, such as seasonal surges, concerts, and local events went missed and unbooked with lost revenue.”
The workload was unsustainable for a small, independent team.
“As an independent hotel, it all became too much. We can’t dedicate all of our time solely to pricing because we have to manage all the other aspects of running the hotel at the same time.”
They needed a system that could intelligently manage pricing, keep up with demand, and remove the burden of manual updates.
The Turning Point: Letting Technology Do What It Does Best
When the team began searching for a revenue management system that integrated directly with roommaster PMS, ampliphi quickly stood out.
“The best integration we found by far was ampliphi.”
Once connected, ampliphi began monitoring demand, local events, and competitive sets automatically, suggesting rate changes in real time.
“Now with roommaster and ampliphi, the process is much smarter and faster. ampliphi constantly monitors demands, local events, and competitive sets, always suggesting great changes so that we do not miss lost revenue.”
This connection meant the team no longer had to manage pricing manually.
“With ampliphi connected directly to our roommaster PMS system, there’s no extra work required from us. They automatically update anywhere we are at and what we need.”
The change allowed the Flamingo Motel team to focus on guest experience instead of spending hours every day behind a computer screen.
“We are no longer stuck behind our computers doing spreadsheets with AI doing the heavy lifting for us. We can now focus on our guests and their experience at our hotel.”
The Results: Real Growth, Zero Extra Effort
The results were immediate. During the Summer 2025 season, Flamingo Motel recorded a 35% increase in RevPAR, achieved through dynamic AI rate adjustments and zero manual effort.
- +35% RevPAR during the Summer 2025 peak
- Smarter, faster rate updates, no spreadsheets required
- Real-time rate parity across all booking platforms
With ampliphi optimizing rates around the clock, the property now captures demand surges automatically and reacts to market shifts instantly, turning once-missed opportunities into measurable profit.
Why This Matters for Independent Hotels
Independent hotels often face the same challenges as larger brands but without the dedicated resources or specialized revenue teams. ampliphi helps close that gap by bringing automation, accuracy, and intelligence into pricing.
Through its seamless connection with roommaster PMS, ampliphi automates rate optimization, tracks demand, and ensures pricing stays competitive around the clock. It gives hoteliers the confidence that their pricing strategy is performing even when they are focused on guests.
The Bottom Line
Flamingo Motel’s story shows what happens when the right technology supports the right team. By using ampliphi, the property turned a time-consuming manual task into a simple, automated process that delivers measurable growth.
“This holiday season alone, we have seen a 35 percent increase in our RevPAR. We are no longer stuck behind our computers doing spreadsheets with AI doing the heavy lifting for us. We can now focus on our guests and their experience at our hotel.”
35 percent growth. Zero extra effort. That is the ampliphi difference.
Ready to see what ampliphi can do for your property? Book a demo today and discover how automated revenue management can transform your results without adding to your workload.
