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2.0Alfie, AI apps and a whole new ampliphi

Agentic revenue management for independent hotels Every rate,
reasoned.

ampliphi's AI agent reads your market every night: every competitor, booking site and event, and your bookings against last year. It prices each night the way an expert revenue manager would, and shows you why. It publishes inside your limits, and asks before anything bigger.

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100+ hotels in 8 countriesWorks with Mews, OPERA, Cloudbeds, roommaster and 6 more
ampliphi agentHarbourview Hotel · Deluxe King
Next 90 nights14 repriced tonight
Decision traceSat 14 Nov · Deluxe King
  1. Rates read: 5 hotels, 6 sitesHarbour Grand +$20 · The Wexley +$15
  2. Event: Concert · Lumen ArenaHigh impact
  3. Pace: 86% booked, 14 rooms ahead of last year
  4. Market: $31 under the comp set median
  5. Price: $189 → $2293 reasons attached
  6. Inside floor and ceiling ($159 to $289)
  7. Published. Undo for 48 hours.

Example data

Connected to the systems hotels already run

  • TCA Innsist

ampliphi around the world

From the Oregon coast to the Southern Alps.

Each light is a town where hotels already price with ampliphi: beach motels, mountain inns, city guest houses, island resorts. Every one is priced from its own competitors and its own events, in its own currency.

Towns where hotels use ampliphi today. Pick a region for its own page.

  • Works with the systems you run

    roommaster, Cloudbeds, Mews, OPERA Cloud, Stayntouch and five more connect.

  • Your currency, your language

    Dollars, pounds or pesos. The app speaks English, French, Spanish and German.

  • Your season, your events

    Ski weeks, school holidays, match days: each night gets its own price, inside the floor and ceiling you set.

How does it decide?

It prices a night the way an expert would. Then it shows its work.

Every night, for every night ahead, ampliphi runs the loop a seasoned revenue manager runs in their head, across your whole calendar, and writes down why.

  1. 01

    Read

    Every competitor’s rate on every booking site, your parity, the events in town, and your bookings against last year.

  2. 02

    Reason

    Is this night filling faster than last year? Is an event pulling guests in? Are you under the market, or over it?

  3. 03

    Decide

    A price for every night ahead, for each room type, with the reasons written in plain words.

  4. 04

    Check

    Inside your floor and ceiling? Within your auto-publish limits? If not, it goes to Rate Review and waits for you.

  5. 05

    Act

    Publishes through your PMS connection when you allow it, keeps the record, and lets you undo any publish for 48 hours.

Not one-size-fits-all. Priced to your appetite for risk.

Choose how ampliphi prices: defensive, with small, steady moves that protect occupancy, through to aggressive, with bigger moves that chase demand. And decide whether prices keep moving until arrival or settle before it.

  1. Ultra Conservative
  2. Conservative
  3. Neutral
  4. Aggressive
  5. Ultra Aggressive

What do I actually have to do?

It does the work. You make the calls.

What the agent found is sorted into what needs you: tonight, tomorrow, this week. Every item arrives with the fix attached, ready to approve.

Needs you
Fri 13 Nov · 6:02 a.m. · 3 items
TonightFri 13 Nov
A booking site is undercutting your website

Booking site B sells Deluxe King at $179 tonight. Your website says $189.

Review paritySnooze for a day
TomorrowSat 14 Nov
Concert announced at Lumen Arena

High impact. Harbour Grand and The Wexley raised overnight. Suggested Deluxe King $229, up from $189.

Price these nightsWhy this price
This weekSun 15 to Thu 19 Nov
Wednesday is pacing behind last year

9 rooms behind for Wed 18 Nov. Suggested $164, down from $179, to win the bookings still out there.

Price these nightsSnooze for a day
Alfie
Alfie inbox · 2 new
Morning, Sam. Saturday is the night to watch: 86% on the books, 14 rooms ahead of last year, and a concert at Lumen Arena. You're $31 below the comp set median.
I'd raise Deluxe King to $229 for Saturday. Want me to stage it?
Not now

Example data: a made-up hotel on a concert weekend.

Night details
Sat 14 Nov · Deluxe King
Event day
Recommended price
$229+$40Published $189
Why this price

We're raising the rate because a high-impact event is adding demand and Saturday is pacing ahead of forecast.

  • Your demand14 rooms ahead of last year
  • EventsHigh impact: concert at Lumen Arena
  • Market$31 below the comp set median
Floor & ceilingEdit floor & ceiling
$159$229$289
Edit price
Auto-publishing is on
After every pricing update, inside your floor & ceiling

Example data

Will it change prices behind my back?

You set the limits. It stays inside them.

No. Each recommendation shows what moved it, in plain words. You decide how much ampliphi does on its own, and you can take any of it back.

  • Approve in one tap

    Changes wait in Rate Review until you say yes. Approve one night, or approve them all.

  • Publish inside your limits

    Set a floor and ceiling for each room type. Auto-publishing runs after every pricing update and stays inside them.

  • Big moves still ask first

    Any change larger than your auto-publish limits goes to Rate Review instead of going live.

  • Undo for 48 hours

    Every publish can be undone for 48 hours, and every pricing settings change for 14 days.

What does it read?

Four signals, read like an analyst.

The same four signals an expert revenue manager watches, checked for every night ahead and explained in plain language.

Competitors · Rates

Every competitor's price, on every booking site, for every night ahead.

Rates from Google Hotels and the booking sites, with Airbnb in your comp set if it competes for your guests.

You vs the market · Deluxe King, 2 guests
HotelThu 12Fri 13Sat 14Sun 15Mon 16Tue 17Wed 18
You · Harbourview$172$189$189$159$154$158$179
Harbour Grand$205$229$249$182$176$178$199
The Wexley$198$219$235$175$169$172$192
Quayside Inn$181$201$220$162$158$161$181
Seaview Lodge$176$194$214$158$152$155$174
Northline Suites$169$185$199$149$145$149$168
Sat 14 Nov on Booking site B: comp set median $220. You're $31 below it.

Competitors · Parity

Is a booking site selling your room for less than you are?

Every booking site, checked against your own rate every night. Each undercut is flagged, with the gap.

ParityTonight · Deluxe King
  • Your rate$189
  • Booking site AIn parity$189
  • Booking site BUndercut $10$179
  • Booking site CIn parity$189

Event Signals

Know what's on in town before your guests do.

Concerts, games and conferences, scored for impact on your nights. Add your own too: a wedding block, a school break.

Thu12
Fri13
Sat14
Sun15
Mon16
Tue17
Wed18
Concert · Lumen ArenaHigh impact
Sat 14 Nov · adds demand to 1 night

Pace & pickup

With your PMS

See your pace against this time last year.

On the books and pickup for every night, so a slow Wednesday gets noticed while there's still time to act.

On the books for Sat 14 Nov
This yearSame time last year
+14 rooms vs last year
0408012060 days out30 daysToday103 rooms · 86%89

Example data. Booking sites are shown unnamed.

See every feature →

What does the AI actually do?

Just ask Alfie.

Alfie lives inside ampliphi and knows your hotel and your market. Ask a question, typed or out loud, and get the answer with the numbers behind it. When something should change, Alfie stages it and waits for you.

Ask anything. Or just say it.

Answers come with the reasons and the numbers, and Alfie can read them out loud.

Why is Saturday up?
Three things moved it:
  • A concert at Lumen Arena, high impact
  • 14 rooms ahead of last year, 86% on the books
  • Harbour Grand and The Wexley raised overnight
I'd raise Deluxe King to $229 for Saturday. Want me to stage it?
Not now
Ask Alfie, or tap the mic

Ask for the board. Alfie builds it.

Every widget comes with a reason. Untick what you don't need.

Build my morning meeting board
Create board

Set a check once. Alfie speaks up.

Scheduled checks run on their own and only ping you when it matters.

Scheduled checks
Watch my comp set for Saturday
Every morning7:00 a.m.
Alfie inbox · 7:00 a.m.
Two competitors raised Saturday
Harbour Grand is up $20 and The Wexley $15 for Sat 14 Nov.
Review Saturday

Alfie never changes anything without your approval. Alfie and its voice are available on selected properties. Example data.

New in 2.0ampliphi for AI apps

Your hotel, inside the AI assistant you already use.

Connect Claude, ChatGPT or Claude Code and ask about your market in your own words. Answers come from ampliphi's data. Access is read-only unless you allow proposals, and nothing changes until you approve it in ampliphi.

  • Claude
  • ChatGPT
  • Claude Code
Morning check-in
What should Saturday be?
ampliphi › Night briefampliphi › Competitor ratesampliphi › Pricing suggestions
Saturday 14 Nov, Deluxe King: $229, up from $189.
Why this price
Your demand
14 rooms ahead of last year
Events
High impact: concert at Lumen Arena
Market
$31 below the comp set median
Publish $229 for Saturday.
ampliphi › Propose a rate publish
Proposed. Approve it in ampliphi and it goes live. Nothing changes until you do.
Approve in ampliphiSat 14 Nov · Deluxe King · $189 → $229
Review and publish rate changes
Proposed from Claude · 6:14 a.m.
Sat 14 NovDeluxe King
$189$229
Inside your floor & ceiling ($159 to $289)
You can undo a publish for 48 hours.
Decline

Connect it in Settings → AI apps & connectors. Requires Alfie. Example data. How it works →

Does it work for hotels like mine?

Hoteliers who handed the repricing to an agent.

Independent guest house · Boston, MA
“It can see dates that will drive bookings and higher revenue before those bookings actually come in. These are the type of things that we never had before.”
David Garabedian, Owner, Newbury Guest House

High-demand dates spotted before the bookings arrive

Read the story →
Independent motel · Ocean City, MD · 108 rooms
“We are no longer stuck behind our computers doing spreadsheets, with AI doing the heavy lifting for us. We can now focus on our guests.”
Susie, General Manager, Flamingo Motel

+35% RevPAR in summer 2025 (one motel, one summer)

Read the story →

Also pricing with ampliphi

  • HotelsAlberta
  • Island City House Hotel
  • The Elms Hotel & Spa
  • 3 Palms Tucson
  • Tolovana Inn
  • Hotel Brookmere
  • Meriton Suites
  • Green Mountain Inn
  • L'Horizon Palm Springs
  • Park Place Lodge
  • Hotel Rehoboth
  • The Almond Tree Inn
  • Orchid Key Inn
Hotels
100+
Countries
8
Systems connected
10
In the app
English, French, Spanish, German

What does it cost?

Choose how much ampliphi does.

Start with eyes on your market. Hand over the pricing when you’re ready. Every level keeps you in charge.

Compare the plans →
Level 1 · Watch the market

Acoustic

ampliphi Intelligence

ampliphi reads your market every night. You set the prices.

$150a month, after 30 days free

No PMS connection needed.

  • Your rate next to up to five hotels you choose
  • Parity against the lowest rate found online
  • Event Signals for your town
Start free
Level 2 · Price together

Amplified

Most requested

ampliphi prices every night with its reasons. You approve, or let it publish inside your limits.

Priced for your hotelafter your demo, usually within one business day
  • A recommended price for every night, with Why this price
  • Rate Review, auto-publishing inside your limits, undo
  • Pace, pickup and 30+ ready-made reports
  • Everything in Acoustic
Get a quote
Level 3 · Run it with your team

Headliner

More of the market and more control, for a team that prices every day.

Priced for your hotelfor hotels with a revenue team
  • Up to 10 competitors
  • Expanded pricing controls
  • Advanced revenue dashboards
  • Everything in Amplified
Get a quote

Will it pay for itself? Bring your average rate to the demo, and we’ll work out together how many extra room nights a month cover the plan.

Questions hoteliers ask us first.

What does an AI agent do that a pricing tool doesn’t?

A pricing tool applies rules you write. ampliphi’s agent reads your market, reasons about each night the way a revenue manager would, decides a price, checks it against your limits, then publishes it or asks you, and writes down why. Alfie, the assistant inside ampliphi, answers your questions with the numbers and stages changes for your approval.

Is it one-size-fits-all pricing?

No. You choose how ampliphi prices, from defensive, with small, steady moves that protect occupancy, to aggressive, with bigger moves that chase demand: five strategies, from Ultra Conservative to Ultra Aggressive. You also decide whether prices keep moving until arrival or settle before it, and you can change it any time.

Does ampliphi change my rates without asking?

Only if you turn on auto-publishing, and only inside the floor and ceiling you set for each room type. Bigger changes wait in Rate Review for your approval, and any publish can be undone for 48 hours. Alfie and connected AI apps never change anything without your approval.

Which systems does it work with?

ampliphi connects to Mews, OPERA Cloud, Cloudbeds, Stayntouch, roommaster, apaleo, Seekda, elina, CMS Hospitality and TCA Innsist. Without a PMS connection, ampliphi Intelligence still gives you your comp set's rates, parity and events.

Do I need a revenue manager to use it?

No. Most of the hotels we work with don't have one. ampliphi's agent reads the market every night, explains each price in plain words, and Alfie answers questions the way an analyst would.

What's new in ampliphi 2.0?

A layout built around your day, a Needs you list for every morning, Night details for every price, dashboard boards you arrange yourself, a library of 30+ reports, Alfie's inbox and scheduled checks, and ampliphi inside Claude and ChatGPT. Your prices, rules and data stay exactly as they were.

Is my data safe with AI apps?

Connected apps are read-only by default. They can only propose a change if you allow it, each proposal waits for your approval in ampliphi, and you can disconnect an app at any time.

Let the agent do the repricing. You keep the final say.

See it reason through your own hotel, with your own competitors and your own events.

Book a demoWatch the 1-minute film

Not ready to talk? Try ampliphi Intelligence free for 30 days →