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2.0Alfie, AI apps and a whole new ampliphi

Revenue management for independent hotels Your price
keeps up,
while you sleep.

For hotels where one person handles the rates and everything else. Overnight, ampliphi checks every competitor, booking site and event, and prices every night with its reasons. You approve, or let it publish inside your limits.

Book a demoWatch the 1-minute film
100+ hotels in 8 countriesWorks with Mews, OPERA, Cloudbeds, roommaster and 6 more

Example data

Connected to the systems hotels already run

  • TCA Innsist

ampliphi in the United States

From the Oregon coast to Key West.

Each light is a town where hotels already hand ampliphi the night shift: beach motels, mountain inns, city guest houses. Every one is priced from its own competitors and its own events.

  • Works with the systems you run

    roommaster, Cloudbeds, Mews, OPERA Cloud, Stayntouch and five more connect.

  • Every booking site, against your own

    Each night, your website's rate is checked against the booking sites in your comp set, and any undercut is flagged with the gap.

  • Beach season to ski season

    Summer weekends, shoulder weeks and holiday Mondays each get their own price, inside the floor and ceiling you set.

  • Lincoln City
  • Hailey
  • Salt Lake City
  • Moab
  • Carlsbad
  • Palm Springs
  • Kansas City
  • New Orleans
  • Savannah
  • Miami Beach
  • Key West
  • Nags Head
  • Ocean City
  • Rehoboth Beach
  • Boston
  • Stowe
Towns where hotels use ampliphi today.

Why does my price fall behind?

Last night, the hotels around you changed prices 14 times.

You changed yours once. Not for lack of care: you were checking in guests, closing the books, or asleep. ampliphi works the night shift, so your price moves when the market does.

Price changes overnight
Fri 13 Nov, 6 p.m. to 6 a.m. · Deluxe King
Hotels near youYouYou, with ampliphi
14changes by hotels near you
1change by you, on your own
14changes with ampliphi

Example data

6:02 a.m. · Fri 13 Nov

Morning! Here's what changed.

ampliphi sorts the night into what needs you: tonight, tomorrow, this week. Every item arrives with the fix attached, ready to approve.

Needs you
Fri 13 Nov · 6:02 a.m. · 3 items
TonightFri 13 Nov
A booking site is undercutting your website

Booking site B sells Deluxe King at $179 tonight. Your website says $189.

Review paritySnooze for a day
TomorrowSat 14 Nov
Concert announced at Lumen Arena

High impact. Harbour Grand and The Wexley raised overnight. Suggested Deluxe King $229, up from $189.

Price these nightsWhy this price
This weekSun 15 to Thu 19 Nov
Wednesday is pacing behind last year

9 rooms behind for Wed 18 Nov. Suggested $164, down from $179, to win the bookings still out there.

Price these nightsSnooze for a day
Alfie
Alfie inbox · 2 new
Morning, Sam. Saturday is the night to watch: 86% on the books, 14 rooms ahead of last year, and a concert at Lumen Arena. You're $31 below the comp set median.
I'd raise Deluxe King to $229 for Saturday. Want me to stage it?
Not now

Example data: a made-up hotel on a concert weekend.

Night details
Sat 14 Nov · Deluxe King
Event day
Recommended price
$229+$40Published $189
Why this price

We're raising the rate because a high-impact event is adding demand and Saturday is pacing ahead of forecast.

  • Your demand14 rooms ahead of last year
  • EventsHigh impact: concert at Lumen Arena
  • Market$31 below the comp set median
Floor & ceilingEdit floor & ceiling
$159$229$289
Edit price
Auto-publishing is on
After every pricing update, inside your floor & ceiling

Example data

Will it change prices behind my back?

Every price comes with its reasons.

No. Each recommendation shows what moved it, in plain words. You decide how much ampliphi does on its own, and you can take any of it back.

  • Approve in one tap

    Changes wait in Rate Review until you say yes. Approve one night, or approve them all.

  • Publish inside your limits

    Set a floor and ceiling for each room type. Auto-publishing runs after every pricing update and stays inside them.

  • Big moves still ask first

    Any change larger than your auto-publish limits goes to Rate Review instead of going live.

  • Undo for 48 hours

    Every publish can be undone for 48 hours, and every pricing settings change for 14 days.

How does it know what to charge?

Every competitor. Every booking site. Every night ahead.

The four signals behind every price, checked every night and explained in plain language.

Competitors · Rates

Every competitor's price, on every booking site, for every night ahead.

Rates from Google Hotels and the booking sites, with Airbnb in your comp set if it competes for your guests.

You vs the market · Deluxe King, 2 guests
HotelThu 12Fri 13Sat 14Sun 15Mon 16Tue 17Wed 18
You · Harbourview$172$189$189$159$154$158$179
Harbour Grand$205$229$249$182$176$178$199
The Wexley$198$219$235$175$169$172$192
Quayside Inn$181$201$220$162$158$161$181
Seaview Lodge$176$194$214$158$152$155$174
Northline Suites$169$185$199$149$145$149$168
Sat 14 Nov on Booking site B: comp set median $220. You're $31 below it.

Competitors · Parity

Is a booking site selling your room for less than you are?

Every booking site, checked against your own rate every night. Each undercut is flagged, with the gap.

ParityTonight · Deluxe King
  • Your rate$189
  • Booking site AIn parity$189
  • Booking site BUndercut $10$179
  • Booking site CIn parity$189

Event Signals

Know what's on in town before your guests do.

Concerts, games and conferences, scored for impact on your nights. Add your own too: a wedding block, a school break.

Thu12
Fri13
Sat14
Sun15
Mon16
Tue17
Wed18
Concert · Lumen ArenaHigh impact
Sat 14 Nov · adds demand to 1 night

Pace & pickup

With your PMS

See your pace against this time last year.

On the books and pickup for every night, so a slow Wednesday gets noticed while there's still time to act.

On the books for Sat 14 Nov
This yearSame time last year
+14 rooms vs last year
0408012060 days out30 daysToday103 rooms · 86%89

Example data. Booking sites are shown unnamed.

See every feature →

What does the AI actually do?

Just ask Alfie.

Alfie lives inside ampliphi and knows your hotel and your market. Ask a question, typed or out loud, and get the answer with the numbers behind it. When something should change, Alfie stages it and waits for you.

Ask anything. Or just say it.

Answers come with the reasons and the numbers, and Alfie can read them out loud.

Why is Saturday up?
Three things moved it:
  • A concert at Lumen Arena, high impact
  • 14 rooms ahead of last year, 86% on the books
  • Harbour Grand and The Wexley raised overnight
I'd raise Deluxe King to $229 for Saturday. Want me to stage it?
Not now
Ask Alfie, or tap the mic

Ask for the board. Alfie builds it.

Every widget comes with a reason. Untick what you don't need.

Build my morning meeting board
Create board

Set a check once. Alfie speaks up.

Scheduled checks run on their own and only ping you when it matters.

Scheduled checks
Watch my comp set for Saturday
Every morning7:00 a.m.
Alfie inbox · 7:00 a.m.
Two competitors raised Saturday
Harbour Grand is up $20 and The Wexley $15 for Sat 14 Nov.
Review Saturday

Alfie never changes anything without your approval. Alfie and its voice are available on selected properties. Example data.

New in 2.0ampliphi for AI apps

Your hotel, inside the AI assistant you already use.

Connect Claude, ChatGPT or Claude Code and ask about your market in your own words. Answers come from ampliphi's data. Access is read-only unless you allow proposals, and nothing changes until you approve it in ampliphi.

  • Claude
  • ChatGPT
  • Claude Code
Morning check-in
What should Saturday be?
ampliphi › Night briefampliphi › Competitor ratesampliphi › Pricing suggestions
Saturday 14 Nov, Deluxe King: $229, up from $189.
Why this price
Your demand
14 rooms ahead of last year
Events
High impact: concert at Lumen Arena
Market
$31 below the comp set median
Publish $229 for Saturday.
ampliphi › Propose a rate publish
Proposed. Approve it in ampliphi and it goes live. Nothing changes until you do.
Approve in ampliphiSat 14 Nov · Deluxe King · $189 → $229
Review and publish rate changes
Proposed from Claude · 6:14 a.m.
Sat 14 NovDeluxe King
$189$229
Inside your floor & ceiling ($159 to $289)
You can undo a publish for 48 hours.
Decline

Connect it in Settings → AI apps & connectors. Requires Alfie. Example data. How it works →

Does it work for hotels like mine?

Hoteliers who handed over the night shift.

Newbury Guest House, red-brick Victorian townhouses on Newbury Street in Boston
“It can see dates that will drive bookings and higher revenue before those bookings actually come in. These are the type of things that we never had before.”

David Garabedian, Owner, Newbury Guest House, Boston

Read the story →
Flamingo Motel
Flamingo Motel · Ocean City · 108 rooms
+35%
RevPAR, Summer 2025
One motel, one summer. What you see will depend on your market.
“We are no longer stuck behind our computers doing spreadsheets, with AI doing the heavy lifting for us. We can now focus on our guests.”

Susie, General Manager

Read the story →
Hotels
100+
Countries
8
Systems connected
10
In the app
English, French, Spanish, German

What does it cost?

Start with your market. Add pricing when you’re ready.

Compare the plans →

Acoustic

ampliphi Intelligence

Your market every morning, for hotels not ready to connect a PMS.

$150a month, after 30 days free

No card to apply, and no PMS connection.

  • Your rate next to up to five hotels you choose
  • Parity against the lowest rate found online
  • Event Signals for your town
Start the free trial

Amplified

Most requested

ampliphi connected to your PMS, pricing every night with you.

Quoted per propertyfor your property, usually within one business day of your demo
  • A recommended price for every night, with Why this price
  • Rate Review, auto-publishing inside your limits, undo
  • Pace, pickup and 30+ ready-made reports
  • Everything in Acoustic
Get your price

Headliner

More of the market and more control, for a team that prices every day.

Quoted per propertyfor hotels with a revenue team
  • Up to 10 competitors
  • Expanded pricing controls
  • Advanced revenue dashboards
  • Everything in Amplified
Get your price

Will it pay for itself? Bring your average rate to the demo, and we’ll work out together how many extra room nights a month cover the plan.

Questions hoteliers ask us first.

Does ampliphi change my rates without asking?

Only if you turn on auto-publishing, and only inside the floor and ceiling you set for each room type. Bigger changes wait in Rate Review for your approval, and any publish can be undone for 48 hours. Alfie and connected AI apps never change anything without your approval.

Which systems does it work with?

ampliphi connects to Mews, OPERA Cloud, Cloudbeds, Stayntouch, roommaster, apaleo, Seekda, elina, CMS Hospitality and TCA Innsist. Without a PMS connection, ampliphi Intelligence still gives you your comp set's rates, parity and events.

Do I need a revenue manager to use it?

No. Most of the hotels we work with don't have one. ampliphi does the overnight watching, explains each price in plain words, and Alfie answers questions the way an analyst would.

What's new in ampliphi 2.0?

A layout built around your day, a Needs you list for every morning, Night details for every price, dashboard boards you arrange yourself, a library of 30+ reports, Alfie's inbox and scheduled checks, and ampliphi inside Claude and ChatGPT. Your prices, rules and data stay exactly as they were.

Is my data safe with AI apps?

Connected apps are read-only by default. They can only propose a change if you allow it, each proposal waits for your approval in ampliphi, and you can disconnect an app at any time.

Tonight, let ampliphi take the night shift.

See it on your own hotel, with your own competitors and your own events.

Book a demoWatch the 1-minute film

Not ready to talk? Try ampliphi Intelligence free for 30 days →