Hector Crosswell

Hector Crosswell leads GTM and Marketing at Ampliphi, where he runs growth and go-to-market for the revenue management system built for independent hotels. Across more than a decade in B2B SaaS he has run demand generation, revenue operations, and marketing technology programs, including founding a HubSpot partner agency that reached Gold tier. At Ampliphi he works day to day with the independent operators who use the product and the results they see across the hotels Ampliphi serves. He writes about how independent hotels evaluate, choose, and adopt revenue tools, drawing on the patterns Ampliphi sees across its customers.

Articles by Hector

AI19 min read

Will independent hotels have to get comfortable with another cut?

We asked ChatGPT, Google AI Mode and Gemini about Austin hotels 330 times. The lists rarely repeat, and once guests ask to book, chains and OTAs take over.

Strategy7 min read

How revenue management is changing for independent hotels: Tim Kolman on The Modern Hotelier

On The Modern Hotelier, Tim Kolman tells David Millili why most small independents price at the end of the day, why to watch competitors but never follow them, and why hoteliers want a co-pilot, not an autopilot.

Operations7 min read

How much revenue are you losing by updating rates in a spreadsheet?

Rate update lag is the revenue a hotel loses on nights sold between manual rate updates. Estimate yours from six numbers, with the formula and a worked table.

Guides5 min read

The borrowed rate: what Google's September 30 change means for your hotel

Google stops sourcing hotel rates for Hotel Ads on September 30, 2026. How to tell, with one question to whoever runs your Google Ads, whether your hotel is affected and what to do if it is.

Strategy8 min read

High Occupancy But Low Revenue: What the Pattern Means

Occupancy up and revenue flat has four common causes. How to work through them in the order that rules them out fastest, and the readings where nothing is wrong at all.

Strategy7 min read

How to Tell If Your Hotel Is Underpriced

Four signals that reveal whether your rooms are priced below what your market would pay, how to check your comp-set position by hand, and what public rates can never tell you.

Education10 min read

What is RGI (Revenue Generation Index) and Why Does It Matter for Your Hotel

RGI compares your hotel's RevPAR to your comp set's average to show whether you are capturing your fair share of demand. Here is the formula, a worked example, and how to improve it.

Strategy11 min read

What is Hotel Overbooking—and How Should Independent Hotels Manage It?

Overbooking is often a deliberate strategy, not a mistake. Here is how independent hotels can offset cancellations and no-shows without turning guests away or damaging their reputation.

Strategy10 min read

How to Handle Hotel Cancellation Policies Without Killing Your RevPAR

Your cancellation policy is a pricing lever. Here is how free versus non-refundable rates, and tiered windows, protect RevPAR without hurting demand.

Operations11 min read

Hotel Upselling: How to Increase Revenue Per Guest Without Discounting

The biggest upsell opportunities happen before check-in, not at the front desk. Here is when to offer, what converts, and how to raise revenue per guest without discounting.

Education9 min read

How Channel Managers Work: A Guide for Revenue Managers

Channel managers keep your rates and availability in sync across every booking site. Here is how they actually work, and what revenue managers should know before choosing one.