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Revenue management insights
Strategies, guides and expert advice to help independent hotels price with confidence.
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The six articles most people read first.
The basics of hotel revenue managementWhat is ADR, and how do you calculate it?What is RGI, and why does it matter?How to tell if your hotel is underpricedHigh occupancy, low revenue: what it meansWhat is revenue management software?All articles
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Showing 1–9 of 60
How revenue management is changing for independent hotels: Tim Kolman on The Modern Hotelier
On The Modern Hotelier, Tim Kolman tells David Millili why most small independents price at the end of the day, why to watch competitors but never follow them, and why hoteliers want a co-pilot, not an autopilot.
Oct 2, 2026
How much revenue are you losing by updating rates in a spreadsheet?
Rate update lag is the revenue a hotel loses on nights sold between manual rate updates. Estimate yours from six numbers, with the formula and a worked table.
Oct 2, 2026
The borrowed rate: what Google's September 30 change means for your hotel
Google stops sourcing hotel rates for Hotel Ads on September 30, 2026. How to tell, with one question to whoever runs your Google Ads, whether your hotel is affected and what to do if it is.
Sep 25, 2026
High Occupancy But Low Revenue: What the Pattern Means
Occupancy up and revenue flat has four common causes. How to work through them in the order that rules them out fastest, and the readings where nothing is wrong at all.
Aug 14, 2026
How to Tell If Your Hotel Is Underpriced
Four signals that reveal whether your rooms are priced below what your market would pay, how to check your comp-set position by hand, and what public rates can never tell you.
Aug 7, 2026
What is RGI (Revenue Generation Index) and Why Does It Matter for Your Hotel
RGI compares your hotel's RevPAR to your comp set's average to show whether you are capturing your fair share of demand. Here is the formula, a worked example, and how to improve it.
Jul 18, 2026
What is Hotel Overbooking—and How Should Independent Hotels Manage It?
Overbooking is often a deliberate strategy, not a mistake. Here is how independent hotels can offset cancellations and no-shows without turning guests away or damaging their reputation.
Jul 18, 2026
How to Handle Hotel Cancellation Policies Without Killing Your RevPAR
Your cancellation policy is a pricing lever. Here is how free versus non-refundable rates, and tiered windows, protect RevPAR without hurting demand.
Jul 18, 2026
Hotel Upselling: How to Increase Revenue Per Guest Without Discounting
The biggest upsell opportunities happen before check-in, not at the front desk. Here is when to offer, what converts, and how to raise revenue per guest without discounting.
Jul 18, 2026