Located in Ocean City, Maryland, the Flamingo Motel operates 108 rooms featuring studios, suites, and ocean-view options. Positioned near the boardwalk, it attracts families and travelers seeking coastal hospitality. Managing a busy beach market requires handling fluctuating demand, maintaining rate consistency across channels, and prioritizing guest satisfaction.
Staff manually adjusted rates across multiple platforms several times daily, creating operational strain while missing revenue opportunities. The property struggled to maintain rate consistency across booking channels, leading to direct booking complications and revenue loss. As a small independent operation, the team couldn't dedicate sufficient resources to pricing while managing other hotel operations.
The team identified ampliphi as the optimal revenue management system, particularly due to its integration with their roommaster PMS platform. Upon implementation, ampliphi automatically monitored demand patterns, local events, and competitive positioning while recommending real-time rate adjustments. Staff eliminated manual price management, allowing focus on guest experience rather than spreadsheet administration.
During Summer 2025, the property achieved measurable performance improvement through automated rate optimization requiring no manual intervention.
Independent properties face resource constraints compared to larger chains and lack specialized revenue management teams. ampliphi bridges this gap through automation and intelligence, integrating with roommaster PMS to optimize rates continuously while maintaining competitive pricing.
Technology partnership transformed a manual, time-intensive task into streamlined automation delivering quantifiable expansion.
“Before using ampliphi, I'm confident that we were losing a lot of revenue with pricing opportunities.”
“Before adopting ampliphi, we were constantly having to manually update our rates in our system two to three times a day, which meant that spikes in demand, such as seasonal surges, concerts, and local events went missed and unbooked with lost revenue.”
“As an independent hotel, it all became too much. We can't dedicate all of our time solely to pricing because we have to manage all the other aspects of running the hotel at the same time.”
“The best integration we found by far was ampliphi.”
“Now with roommaster and ampliphi, the process is much smarter and faster. ampliphi constantly monitors demands, local events, and competitive sets, always suggesting great changes so that we do not miss lost revenue.”
“With ampliphi connected directly to our roommaster PMS system, there's no extra work required from us. They automatically update anywhere we are at and what we need.”
“We are no longer stuck behind our computers doing spreadsheets with AI doing the heavy lifting for us. We can now focus on our guests and their experience at our hotel.”
“This holiday season alone, we have seen a 35 percent increase in our RevPAR.”